"The business of the advertiser or the seller is not to create fundamentally new desires. That is not necessary and really cannot be done. Man already has certain desires present from birth, which are part of his fundamental make-up. All that a communicator can do is to direct these desires in cretain directions or stimulate them to action, or show by what new ways an old desire may be satisfied." - Daniel Starch, Principles of Advertising (1923)

That four-letter world that is always lurking. Always on the tips of our tongues. No, not that F-word. The other one. Fear. As the world of advertising has become a buyer's market, where everything is negotiable, clients want more for less; agencies try to retain onto accounts by compromising, rather than direct them. Fear is more prevalent than ever. Yet, never has there been a greater opportunity to create stimulating advertising which will sing out in the face of mediocrity.

BETTER THAN A OUIJA BOARD                                                                                                                      Creative Director/Conceptual Copywriter/Writer/Photographer                                                                                    

Clive Branson is a graduate in Photography from Parsons School of Design (1984) in New York City and a graduate in Communications from the University of Ottawa in Ontario. Clive's background involves over 17 years of experience as Creative Director/Copywriter with global agencies and an international roster of clients in the United States, Canada, Northern Ireland, the Caribbean and Bermuda. Clive presently lives and works in Ottawa serving clients in Toronto, New York, California, Hawaii, Belfast, and Nova Scotia.

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KEY ACCOUNTS: OTTAWA
Portrait Gallery of Canada
Canada Science and Technology Museum
Chamber Music Society
Canada Post
Yellow Pages Group
Heritage Canada
AT&T
Guardian Mobility
Opera Lyra Ottawa
The Republic of Yemen
CAA Travel (Eastern Ontario)
Laser Medcare
Montfort Hospital

KEY ACCOUNTS: OUTSIDE OTTAWA
Steele Chrysler/Hyundai (Nova Scotia)
Cable & Wireless (Cayman Islands)
Cayman General Insurance
Fly Halifax (Nova Scotia)
Tabasco Sauce (Toronto)
Galgorm Manor Estate (Northern Ireland)
Bishop's Shoes (Northern Ireland)

KEY ACCOUNTS: BERMUDA
Cable & Wireless
AT&T/Telecom Bermuda
Independent Consulting Solutions
Ministry of Technology and E-Commerce
Ministry of Transportation
Cultural Affairs
Consumer Affairs
National Drug Commission
National Training Board
Bermuda Biodiversity
Fairmont's Elbow Beach Hotel
Southampton Princess Hotel
Bacardi
Bank of Butterfield
Gosling Brothers
Oleander Cycles
Toys n' Stuff
Bermuda International Film Festival
Zurich Insurance

KEY ACCOUNTS: TORONTO
York Volkswagen
Montana's Restaurant
World Wildlife Foundation
French Tourism
Grand Touring Automobiles
First Light Stock Photography
The Sports Network (TSN)
Honda Motorcycles
The Financial Post
Can. Hotels Marketing & Sales Executives
Cdn. Breast Cancer Society
Johnson & Johnson Canada
Business Depot/Staples
Kodiak Footwear
Oil of Olay
Wellsley Hospital
Centennial College
Suzuki Sidekick
Canada Dry
Motts Clamato Caesar's
Microsoft Canada
Osram Sylvannia Lights
Mail Boxes Etc.
Manchu WOK Restaurants
Famous Players Cinema
Venture Inns
Atlific Hotels
Samsonite Luggage
Crowne Plaza Hotel

KEY ACCOUNTS OUTSIDE TORONTO
Disney and McDonalds (Chicago)
AF Smith Stores (Bermuda)
Hanalei Colony Resort (Kauai)
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