Clive Branson
Creative Director/Writer/Photographer

423 Besserer St.
Ottawa, ON K1N 6B9 Canada
613-241-1923
bransonshirley@sympatico.ca
www.flickr.com
www.betterphoto.com
www.wildcardimages.com

I offer the following services:

• Concepts and copy for advertising campaigns and branding;
• Copy for print, radio, TV, outdoor, transit, online, brochures, direct mail, B2B, instore displays and promotions, contests, newsletters, and video scripts;
• Design for print ads, brochures, annual reports, online and traditional advertising, corporate identity;
• Photography for stock or on-site commissions.

Mediocre ads tend to be unimaginative, derivative, insulting (men in ads can't seem to be able to boil an egg without help), and/or juvenile. For example, why does it take five people to repeat what one person has already told me?

8 QUESTIONS TO ASK YOURSELF:

1.          Do people get confused between your brand/service and the competition's brand/service?
2.          If your advertising isn't successful, could it be the creative and not the medium?
3.          Are you using online methods effectively
4.          If you could only tell customers one thing, and one thing only about your business, what would it be?
             (Are you saying anything different than what everyone else is saying?)
5.          What will you say in the first sentence (or first two seconds) of your advertisement?
6.          Does your headline simply regurgitate what the visual is saying?
7.          What is the emotional connection between you and the customer?
8.          Is your advertising consistent with your branding?

Let us make advertising and marketing work for you. For a free consultation, call us.